Black Friday 2026 · Friday 27 November
Win BFCM in October, not on the day.
The brands that do well over Click Frenzy and Black Friday build their audiences weeks before the sale. Get the free playbook, or let us run the whole season for you.
Free playbook
The Aussie BFCM Meta Ads Playbook
- Key dates and an 8-week timeline
- How to work out your break-even ROAS
- Offers that protect your margin
- Creative, budget and measurement checklists
Read it now, free →
The season
The dates that matter
Early October
Plan
Tracking check, offer and bundles decided, creative briefed.
Late Oct – early Nov
Warm up
Build retargeting and email audiences while ads are cheaper.
Mid November
Click Frenzy
Australia's big online sale event. Confirm this year's dates.
27 – 30 November
Black Friday to Cyber Monday
Peak sale window. Retarget warm audiences hard.
December
Christmas push
Gifting and shipping cut-off campaigns, then a results review.
BFCM Sprint
We'll run your whole sale season. Fixed fee, no retainer.
- Week 1
Get ready
Pixel and Conversions API check, break-even ROAS worked out, offer and bundle plan.
- Weeks 2–3
Warm up
Low-cost campaigns that build video, engagement and email audiences before CPMs climb.
- Week 4
Click Frenzy
Sale creative live, warm audiences retargeted, budgets stepped up.
- Week 5
Black Friday to Cyber Monday
Daily budget and creative management through the peak weekend.
- Week 6
Wrap up
Post-sale and Christmas remarketing, plus a report checked against your store data.
6-week BFCM Sprint
A$1,990
flat fee + GST where applicable. Ad spend paid directly to Meta.
- Tracking and account health check
- Break-even ROAS and max cost per customer for your offer
- Offer and bundle recommendations that protect margin
- Sale creative: hooks, statics and edits for each phase
- Daily management through the peak weekend
- Final report on spend, revenue, MER and new customers
We cap the number of Sprint brands so every account gets daily attention through the peak.
Who runs it
A Meta specialist who's run Australian accounts for two years
- running Meta ads for Australian brands & agencies
- 2 years
- average return on ad spend, month after month
- 8–10x
- monthly revenue driven from ~A$5k/month spend
- A$40–50k
Past results don't guarantee future performance.
For agencies
Stretched thin for BFCM? Borrow a Meta specialist.
November is the busiest month of the year for agencies. We'll run Meta ads for your ecommerce clients under your brand through the peak. White-label reports, NDA and non-solicitation signed, and no long-term commitment.
FAQ
BFCM questions
Apply for a BFCM Sprint
Tell us about your store. We'll reply within one business day with a quick review and whether the Sprint is a fit.